[{"id":440225202429,"handle":"available-online","title":"Available Online","updated_at":"2025-12-05T01:16:51+13:00","body_html":"","published_at":"2024-09-28T14:54:24+12:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"Bloch"},{"column":"title","relation":"not_contains","condition":"bloch"},{"column":"vendor","relation":"not_equals","condition":"Bloch"}],"published_scope":"web"},{"id":409460900093,"handle":"ballet-style","title":"Ballet (Style)","updated_at":"2025-12-05T12:02:11+13:00","body_html":"","published_at":"2023-01-23T15:21:57+13:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Ballet"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web","image":{"created_at":"2023-01-23T15:24:44+13:00","alt":null,"width":512,"height":768,"src":"\/\/puredance.co.nz\/cdn\/shop\/collections\/0A4A1977_51984981-2051-4ed1-9c1e-5107367902dc.jpg?v=1674440685"}},{"id":404145570045,"handle":"capezio","title":"Capezio","updated_at":"2025-12-05T12:02:11+13:00","body_html":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003ePure Dance are proud to be the New Zealand distributor for the iconic dance brand ‘Capezio’. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eCapezio was established in 1887 in New York and in the last 137 years has supplied dance shoes and apparel to the world’s top dancers and entertainers, from Anna Pavlova to Lady Gaga, Beyoncé and Taylor Swift! \u003c\/span\u003eMore locally, Capezio shoes and apparel are worn throughout New Zealand, by little tots through to professional dancers. The quality of the products is consistently high and there is regular product innovation.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eWe offer Wholesale and Studio rates for retailers and studio owners to purchase Capezio products for their customers. A major benefit to our customers is that we hold the stock here in NZ, so you only need to draw on it (and pay for it) as you need it! No need to place big orders from overseas vendors or worry about exchange rates or customs.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eWe have been working with Capezio for well over 10 years and order weekly from Capezio Australia, so products are quickly available if you require something we don’t have. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eIf you are interested in Capezio for your store or studio, please email miree@puredance.co.nz.\u003c\/span\u003e\u003c\/p\u003e\n\u003cscript src=\"chrome-extension:\/\/ldinpeekobnhjjdofggfgjlcehhmanlj\/inpage.js\" id=\"stacks-wallet-provider\"\u003e\u003c\/script\u003e","published_at":"2022-09-26T11:46:40+13:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Capezio"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web"},{"id":404149207293,"handle":"capezio-dance-shoes","title":"Capezio Dance Shoes","updated_at":"2025-12-05T01:16:51+13:00","body_html":"","published_at":"2022-09-26T12:58:30+13:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Capezio"},{"column":"tag","relation":"equals","condition":"Shoes"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web"},{"id":404149240061,"handle":"capezio-pointes","title":"Capezio Pointes","updated_at":"2025-12-02T01:19:06+13:00","body_html":"","published_at":"2022-09-26T12:59:04+13:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Capezio"},{"column":"tag","relation":"equals","condition":"Shoes"},{"column":"tag","relation":"equals","condition":"Pointe\/Demipointe"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web"},{"id":404145045757,"handle":"new-arrivals","title":"New Arrivals","updated_at":"2025-12-05T12:02:11+13:00","body_html":"","published_at":"2022-09-26T11:41:07+13:00","sort_order":"created-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web"},{"id":404149698813,"handle":"pointe","title":"Pointe \/ Demipointe","updated_at":"2025-12-02T01:19:06+13:00","body_html":"\u003cp data-mce-fragment=\"1\"\u003eWhether you've just graduated to pointe work, or you've been en pointe for a while, Pure Dance's highly trained fitting team is here to help you find the perfect shoe. With over 30 different styles of pointe shoes to choose from, we know just how important it is to find the shoe that will work for you. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIf you haven't had pointe shoes before or you're looking to change your pointe shoes, we encourage all dancers to \u003ca href=\"https:\/\/pure-dance-nz.myshopify.com\/products\/pointe-shoe-fitting?_pos=1\u0026amp;_psq=fitting\u0026amp;_ss=e\u0026amp;_v=1.0\u0026amp;variant=43655957807357\" data-mce-href=\"https:\/\/pure-dance-nz.myshopify.com\/products\/pointe-shoe-fitting?_pos=1\u0026amp;_psq=fitting\u0026amp;_ss=e\u0026amp;_v=1.0\u0026amp;variant=43655957807357\"\u003ebook a fitting with one of our pointe shoe experts\u003c\/a\u003e. Can't make it in store or just wanting sizing advice? You're welcome to \u003ca href=\"https:\/\/pure-dance-nz.myshopify.com\/pages\/contact\"\u003esend us a message\u003c\/a\u003e. \u003c\/p\u003e","published_at":"2022-09-26T13:10:41+13:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"equals","condition":"Shoes"},{"column":"tag","relation":"equals","condition":"Pointe\/Demipointe"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web"},{"id":406219718909,"handle":"shoes","title":"Shoes","updated_at":"2025-12-05T01:16:51+13:00","body_html":"","published_at":"2022-12-05T18:10:13+13:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"equals","condition":"Shoes"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web"}]
The Ava is our top-selling pointe shoe and has a broad, feathered toe box and a combination #2.5 leather board and red board shank that offers flexibility to the arch, while the high and wide platform gives greater stability and balance while en pointe. A U-shaped throat and lower vamp both encourage the foot forward. A new feature that has quickly become a fan favourite is the medical-grade gel cushion placed on the internal edge of the platform for added comfort. Ideal for a broad (Roman) foot.
FEATURES & BENEFITS
Broad toe box
Rayon satin upper
Moderate vamp, low sides and narrowed heel
Slight "U" shape throat flatters the arch
Low crown
Removable medical-grade gel cushion placed on the internal edge of platform
High and wide platform
Anti-slip, rose-coloured interior lining
Bias-cut side seam, satin binding with elastic drawstring
Short leather outsole
Full #2.5 leather board/red board combination shank offers flexibility to the arch
Full wing box for lateral support
Scored ribbon motif on the ball of the foot aids with traction to the floor
Embossed Capezio® logo on sole
IN OUR EXPERIENCE
Women begin half size up from street shoe size. Best Fit: Medium to wide forefoot with toes of even length.
We strongly encourage first-time pointe shoe shoppers to book a professional fitting with us - please book online or give us a ring to secure your spot!
Can't make it in-store? You're in luck - we offer remote pointe shoe bookings. Please contact us on the below enquiry form.
Spotted something you love, but it's out of stock? Send us a message below - we order frequently!
