[{"id":440225202429,"handle":"available-online","title":"Available Online","updated_at":"2025-12-05T01:16:51+13:00","body_html":"","published_at":"2024-09-28T14:54:24+12:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"Bloch"},{"column":"title","relation":"not_contains","condition":"bloch"},{"column":"vendor","relation":"not_equals","condition":"Bloch"}],"published_scope":"web"},{"id":409460900093,"handle":"ballet-style","title":"Ballet (Style)","updated_at":"2025-12-05T12:02:11+13:00","body_html":"","published_at":"2023-01-23T15:21:57+13:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Ballet"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web","image":{"created_at":"2023-01-23T15:24:44+13:00","alt":null,"width":512,"height":768,"src":"\/\/puredance.co.nz\/cdn\/shop\/collections\/0A4A1977_51984981-2051-4ed1-9c1e-5107367902dc.jpg?v=1674440685"}},{"id":404145570045,"handle":"capezio","title":"Capezio","updated_at":"2025-12-05T12:02:11+13:00","body_html":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003ePure Dance are proud to be the New Zealand distributor for the iconic dance brand ‘Capezio’. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eCapezio was established in 1887 in New York and in the last 137 years has supplied dance shoes and apparel to the world’s top dancers and entertainers, from Anna Pavlova to Lady Gaga, Beyoncé and Taylor Swift! \u003c\/span\u003eMore locally, Capezio shoes and apparel are worn throughout New Zealand, by little tots through to professional dancers. The quality of the products is consistently high and there is regular product innovation.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eWe offer Wholesale and Studio rates for retailers and studio owners to purchase Capezio products for their customers. A major benefit to our customers is that we hold the stock here in NZ, so you only need to draw on it (and pay for it) as you need it! No need to place big orders from overseas vendors or worry about exchange rates or customs.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eWe have been working with Capezio for well over 10 years and order weekly from Capezio Australia, so products are quickly available if you require something we don’t have. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eIf you are interested in Capezio for your store or studio, please email miree@puredance.co.nz.\u003c\/span\u003e\u003c\/p\u003e\n\u003cscript src=\"chrome-extension:\/\/ldinpeekobnhjjdofggfgjlcehhmanlj\/inpage.js\" id=\"stacks-wallet-provider\"\u003e\u003c\/script\u003e","published_at":"2022-09-26T11:46:40+13:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Capezio"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web"},{"id":404149207293,"handle":"capezio-dance-shoes","title":"Capezio Dance Shoes","updated_at":"2025-12-05T01:16:51+13:00","body_html":"","published_at":"2022-09-26T12:58:30+13:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Capezio"},{"column":"tag","relation":"equals","condition":"Shoes"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web"},{"id":404149240061,"handle":"capezio-pointes","title":"Capezio Pointes","updated_at":"2025-12-02T01:19:06+13:00","body_html":"","published_at":"2022-09-26T12:59:04+13:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Capezio"},{"column":"tag","relation":"equals","condition":"Shoes"},{"column":"tag","relation":"equals","condition":"Pointe\/Demipointe"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web"},{"id":404145045757,"handle":"new-arrivals","title":"New Arrivals","updated_at":"2025-12-05T12:02:11+13:00","body_html":"","published_at":"2022-09-26T11:41:07+13:00","sort_order":"created-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web"},{"id":404149698813,"handle":"pointe","title":"Pointe \/ Demipointe","updated_at":"2025-12-02T01:19:06+13:00","body_html":"\u003cp data-mce-fragment=\"1\"\u003eWhether you've just graduated to pointe work, or you've been en pointe for a while, Pure Dance's highly trained fitting team is here to help you find the perfect shoe. With over 30 different styles of pointe shoes to choose from, we know just how important it is to find the shoe that will work for you. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIf you haven't had pointe shoes before or you're looking to change your pointe shoes, we encourage all dancers to \u003ca href=\"https:\/\/pure-dance-nz.myshopify.com\/products\/pointe-shoe-fitting?_pos=1\u0026amp;_psq=fitting\u0026amp;_ss=e\u0026amp;_v=1.0\u0026amp;variant=43655957807357\" data-mce-href=\"https:\/\/pure-dance-nz.myshopify.com\/products\/pointe-shoe-fitting?_pos=1\u0026amp;_psq=fitting\u0026amp;_ss=e\u0026amp;_v=1.0\u0026amp;variant=43655957807357\"\u003ebook a fitting with one of our pointe shoe experts\u003c\/a\u003e. Can't make it in store or just wanting sizing advice? You're welcome to \u003ca href=\"https:\/\/pure-dance-nz.myshopify.com\/pages\/contact\"\u003esend us a message\u003c\/a\u003e. \u003c\/p\u003e","published_at":"2022-09-26T13:10:41+13:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"equals","condition":"Shoes"},{"column":"tag","relation":"equals","condition":"Pointe\/Demipointe"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web"},{"id":406219718909,"handle":"shoes","title":"Shoes","updated_at":"2025-12-05T01:16:51+13:00","body_html":"","published_at":"2022-12-05T18:10:13+13:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"equals","condition":"Shoes"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web"}]
Love the Capezio Phoenix, but need something a bit stronger? You're after the Capezio Phoenix Strong Shank! With the same lightweight technology and sleek lines, the Phoenix Strong is the same design you know and love. With a slightly tapered inner toe box, plush binding, and anti-slip lining, the Phoenix Strong will keep you secure and comfortable wherever you go.
FEATURES & BENEFITS
Slightly tapered inner toe box
Low vamp
Slight u-shape throat
New plush binding provides maximum stretch
Plush, anti-slip micofiber lining prevents excess sweating and blisters caused by friction
New heel design relieves excess pressure from the Achilles (ideal for Achilles tendonitis) and provides mobility at the Achilles to promote deeper pliés and better jumps
Bias side seam elongates the line of the foot
Slightly raised sides accommodate higher insteps
Reinforced wings for extra lateral support
Moderate crown is hand flattened for sleek fit and feel
High and wide platform for easy balancing; removable surgical gel on internal platform edge to alleviate toe pressure
Reduced sole provides better grip and balance on the floor
Three-quartered skived (3/4 Shank)
4 leather board shank provides moderate support and extra lift in the arch
Skived ball of foot encourages smooth roll-through and articulation
No pleats for smooth and sleek finish
Ribbons sold separately
IN OUR EXPERIENCE
Women begin half size up from street shoe size. Best Fit: Medium to wide forefoot with toes of even length
We strongly encourage first-time pointe shoe shoppers to book a professional fitting with us - please book online or give us a ring to secure your spot!
Can't make it in-store? You're in luck - we offer remote pointe shoe bookings. Please contact us on the below enquiry form.
Spotted something you love, but it's out of stock? Send us a message below - we order frequently!
